Munchkin, Inc., designer of clever infant and toddler products, has announced the launch of its first line of diapers, Munchkin Super Premium Diapers. With the rapid growth Munchkin has seen over the last few years, consumers have asked to see the brand expand to new categories. Disposable diapers are one of the largest product segments that Munchkin had yet to enter.  “We waited until we had a diaper that represented the Munchkin brand well in quality and features and that could stand up to the national brands at a great value,” said Doug Gillespie, vice president of marketing. “Our history of cleverly addressing parents’ everyday needs gives us a solid platform for entering the diaper category.”  Munchkin Super Premium Diapers can be purchased exclusively at leading Texas-based grocer H-E-B, with planned future expansion to other markets.

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