The celebrated Sears Wish Book catalog that, for decades, has had families running to their mailboxes so they could plan their holiday shopping and create their Santa wish lists is being brought to life online. Sears has introduced a new, interactive, online version of everyone’s favorite Holiday Wish Book, allowing shoppers to easily turn the virtual pages of the catalog and purchase products instantly from their computer.  The online Sears Wish Book is fun, user-friendly and easy to navigate, allowing you to choose the perfect gifts for everyone on your list. “For years the Sears Holiday Wish Book has brought Christmas to life for kids of all ages, and made holiday shopping easier and more fun for our customers,” said Imran Jooma, senior vice president for Online at Sears Holdings. “While there is still a printed version of the Wish Book, the new interactive version puts a new twist on an old tradition and brings even more value to our customers by allowing them to easily browse and shop online at their convenience.”  Consumers can shop the Wish Book by logging onto where they will find this season’s most popular gifts and products. The online Sears Wish Book is truly interactive with scrolling high resolution images, Christmas music, and real-life holiday scenes to help you get into the spirit.  Other features include:

  • Top Gift List that includes quick ideas for everyone on your list.
  • Budget-friendly gift ideas. 
  • Take a trip back through time from 1933 to the present and see how far we’ve come with the Wish Book Memories page.
  • Watch videos that show children playing with My First Craftsman and My First Kenmore toys.