Moms, dads, grandparents and gift givers searching for the hottest toys this holiday season can now find them online at  “ not only makes shopping simple and easy, but also empowers consumers by giving them a choice as to where they ultimately buy the toys and games topping kids’ holiday wish lists this year,” says “The Toy Insider Mom” Laurie Schacht, Co-founder of “At, shoppers can find the toys they are looking for—whether they have a specific item in mind or are looking for an age-appropriate gift idea—and then purchase them from their preferred retailers at the best prices available online. ”  For shoppers who know exactly which toys they’re looking for, or for those who might need a gift suggestion, allows consumers to shop by Type, Brand, Age Group, Company, and What’s Hot. Products are also grouped by girls and boys by various age ranges, from babies ages 0-24 months and preschoolers ages 3-5, to older kids ages 6-8, tweens ages 8-12 and teens.  The Big Toy Book® team of moms has also divided all products on the site into specific toy categories, including arts & crafts, games & puzzles, educational, tech toys, eco-friendly, construction, electronics, Web and more.’s interactive tools and easy site navigation assist shoppers in finding exactly what they’re looking for, as well as the best current deals online, without having to go from site to site.

After purchasing an item on, shoppers are invited to share their feedback about their toy and retailer experience using the site’s comment form—enabling the consumer to determine “What’s Hot.” Moms, dads and gift givers can use these reviews to assist them in their decision-making process.

“For years, millions of shoppers have excitedly awaited ‘The Big Toy Book’ to arrive on their doorstep, but this year, they’ll find The Big Toy Book bigger and better than ever, available at their fingertips, online and interactive, at,” says Toy Trend Expert Reyne Rice, co-founder of “Combining the ease of online shopping with a choice of multiple retailer options, is the new one-stop shop for holiday and year-round toy shopping.”