Garanimals and Walmart have announced the introduction of a new line of play and learning toys exclusively at Walmart stores, just in time for the upcoming holiday season.  The new toy line features age appropriate toys for infants, toddlers and pre-school children that come brightly packaged with many of the same animal characters that have made Garanimals so recognizable to parents and kids the world over.  “The new line is a part of Walmart’s effort to enhance our pre-school toy assortment and provide a new selection of quality toys that many moms will remember from their youth, with a superior value in comparison to specialty stores,” said Laura Phillips, Chief Toy Officer and VP of Toys, Walmart.  The new Garanimals toy line follows the successful introduction of Garanimals kids apparel which came to Walmart exclusively in 2008. The Garanimals brand will be supported by a multi-million dollar television advertising campaign this fall and holiday.

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