Beginning this November, Lilly Pulitzer is launching a year long “Lilly Loves Green” campaign. Following the brand’s 50th Anniversary “Jubilee”, the launch of Lilly Pulitzer’s year of green comes perfectly timed with America Recycles Week, which runs from November 8th to the 15th. Fortunately people have been recycling Lilly Pulitzer for years, whether passing it along to future generations to enjoy, or searching consignment stores for pieces they know will last for decades. So Lilly Pulitzer is introducing a capsule of items that are just that…the “Originals” collection. Beyond being “sustainable” in concept, the collection itself is also eco-friendly: All hangtags and in-garment labels are made of 100% recycled material. The collection is officially endorsed by Cotton Inc., and the dye process in which the garments are printed is internationally certified as using low-impact dye, eliminating any harmful byproducts.
Lilly Pulitzer is inviting customers nationwide to dive into their closets to recycle for mother earth and an incredibly good cause…The Princess Project, a 100% volunteer effort and non-profit organization that provides free dresses and accessories to high school girls who could not otherwise afford them to wear to one of the most memorable nights in a girl’s life…prom. Between November 8th and 15th, customers are asked to donate “gently worn” special occasion dresses (old prom, bridesmaid and other one-hit wonders in the closets!) to help make memories for some deserving young girls! For every dress donated, customers receive a $10 credit towards their next “Originals” purchase. Dresses can be dropped off at participating Lilly Pulitzer.
Looking for more great green ideas? Don’t forget to attend Good And Green®-The Green Marketing Conference, November 17 & 18 at the Chicago Cultural Center. To register contact Heidi Bouthiette at 860-724-2649 x 15 or firstname.lastname@example.org.