Lifetime Digital has announced the re-launch of MothersClick.com and the debut of LifetimeMoms.com, two major initiatives to strengthen Lifetime Networks’ bond with mothers by creating communities to connect with others like them.

The all-new MothersClick.com features a dynamic conversation engine that empowers women to easily find discussion topics by keywords and to engage with other moms across thousands of subjects.  Mothers simply type in words or key phrases of interest and are immediately shown all conversations on that topic, filtered into content types including questions, reviews, polls, photos and classifieds.  LifetimeMoms.com unites 13 top mom bloggers under one umbrella to inspire honest, real and thought-provoking dialogue by moms for moms. These Lifetime Moms provide original content across a variety of categories, including Parenting, Beauty & Style, Fit & Healthy, Food, Steals and Deals, forming the foundation of a growing vertical ad network. More than 50 mom blogger sites currently participate, with plans to grow to more than 200 in 2010.

“Lifetime has celebrated, entertained and supported women for years, and we are excited to announce two great new initiatives to deepen our relationship with mothers,” said Andrea Wong, president and CEO of Lifetime Networks. “MothersClick.com and LifetimeMoms.com herald a deep commitment to fostering conversations and building real communities – not marketing slogans – for mothers.”

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