Mid America Chevy Dealers (located in the St. Louis area) have ‘Mommy Madness.’ In an effort to showcase the new Chevy Traverse and the all-new 2010 Chevy Equinox, the auto group has sent six Mommy Bloggers (who are members of the Mid America Chevy Dealers Mom Squad) on fun missions while driving the two featured cars. The Moms will be blogging about their experiences at www.MommyMadnessSTL.com and the general public can follow their stories and vote for their favorite Mom. All voters will be registered for a girls’ spa trip for two. In addition to the blogs, the auto group is offering consumers the opportunity to test drive the two featured cars in exchange for a free one-hour massage from Massage Envy. Said Kathy Federico, president of the Mid America Chevy Dealer Association. “Who doesn’t need a moment away from the madness of everyday life? A fun and exciting test drive, plus a free massage at any Massage Envy clinic, are stress-relieving breaks that every Mom deserves.”

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