A new website has launched that promises to give “moms a reliable stream of practical tips and fun advice for creating happy homes.” Momologie (http://www.momologie.com) covers everything from holiday celebrations, food and travel to fashion, beauty and home. “Momologie is like a recommendation or a tip you get from a friend,” said Gia Russo, co-founder of Momologie. “We expect many moms to count on us as a source of new ideas and practical advice. We’re working on stories now that are relevant to what moms are experiencing today, including Halloween, fall fashion, school and the year-end holidays.” And Russo should know a thing or two about providing helpful tips for everyday living. Gia, along with company co-founder Michele Adams, met over a decade ago at Martha Stewart Living where both were editors charged with developing magazine stories, producing TV segments and designing product lines. Next they formed their own company, MiGi, and have appeared on the Fine Living Network as well as guests on “The Oprah Winfrey Show,” “Big Idea with Donny Deutsch” and The Style Network. Authors and spokespeople (for such brands as Baby Gap, Amazon and Pepperidge Farm), their unique background seems to lend itself well to the new site which feels more like a magazine than a website. “The Internet offers a glut of information, but there hasn’t been that one place that gives us the kind of information we want in a beautiful, magazine-type format,” said Michele. “Momologie is a place for moms to get the information they need but in a tasteful online environment.” Daily e-newsletters focus on a single theme, such as creating the best setting for homework time, or fun after-school treats that suit the season. The website showcases topical articles, practical check-lists, links to essential sites, and a blog capturing Gia and Michele’s real life experiences.

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