Bonnier Corp.’s Parenting Group, publisher of Parenting and Babytalk magazines, and National PTA, the country’s largest child advocacy organization, have announced a strategic alliance that will connect the two organizations in the common goal of giving parents the resources they need to help children get the most out of their educations. Parenting, which launched Parenting School Years earlier this year to help moms deal with the complex issues families face once their children start school, will work with PTA to create co-branded content in the magazine, on Parenting.com and on PTA.org that will give parents easy ways to work towards improving our nation’s schools and their children’s educational experiences.  Parenting will also serve as the national media sponsor of PTA’s Reflections Program, the largest student arts competition in the country, and will feature the program in Parenting School Years and online at Parenting.com throughout the year. Driven by the ever-increasing role parents play in influencing positive change in education, Parenting magazine recently introduced its own advocacy initiative, Mom Congress™ on Education and Learning, a pro-social platform to celebrate and connect moms fighting for better schools. Byron V. Garrett, CEO of National PTA, sits on the Mom Congress advisory board, a group of education and family advocacy leaders who help shape the initiative’s objectives and guide its members with advice on how they can make a difference. PTA programs and news will be featured regularly on Parenting.com/momcongress, in bi-weekly Mom Congress e-newsletters, and through outreach to Mom Congress’ 10,000+ members.  For every PTA member who subscribes to Parenting School Years, The Parenting Group will also donate $1 to National PTA to help support its advocacy efforts, and PTA will offer Parenting readers an exclusive membership discount as part of the partnership.  

“Parenting is proud to support National PTA in its mission to get more parents involved in the education process,” said Greg Schumann, vice president and group publisher of The Parenting Group. “PTA’s goals align perfectly with the objectives of Parenting School Years and our Mom Congress initiative – to empower moms with the information and resources they need to make a difference. We’re honored to have the opportunity to join forces and connect our advertisers with such an esteemed organization to tackle an issue of critical importance in our readers’ lives.” Schumann will serve on the National PTA advisory board, where he will be part of a team that provides counsel and guidance to PTA leadership, and work towards heightening the organization’s awareness and capacity to broaden its funding scope.

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