Nicole Feliciano, founder of MomTrends and a leading voice in the mom blog community, together with Audrey McClelland, a member of Nielson’s 2009 Power Moms, founder of MomGenerations, host of MomTV’s Audrey’s Fashion Sense, and editor of the Beauty & Style channel on Lifetime Network’s newest venture, Lifetime Moms, proudly announce the arrival of TOTSY (, an online private flash sales club and community dedicated to offering expecting moms and families with young children designer baby apparel, baby gear and accessories at sample sale prices.  A referral based flash sale shopping experience, TOTSY offers the savvy mom and mom-to-be exclusive deals and preferred pricing on hand-selected pregnancy and baby related items. Members are alerted to flash sale events of individual designers 48 hours in advance and each brand exclusive sale lasts for a total of 72 hours. “TOTSY basically serves as a personal shopper that searches for everything a mom would need or want and delivers it to her in the most convenient manner at unbelievable rates,” comments  Feliciano.  By joining TOTSY, moms and expectant moms will have access to the best children’s brands and essentials at pricing structures which range from 40% to 70% off SRP. Sales of coveted essentials from individual designers will feature items from all key product categories related to pregnancy, infancy, toddlers and children up to age 7 including strollers, car seats, furniture, bedding, apparel, toys, books et al.  “Moms by nature are resourceful, smart shoppers. As more and more moms migrate online to shop, search for information and connect with peers, they will discover that TOTSY is an ideal resource that they can’t afford to miss,” adds McClelland. In addition to being one of the first free, private online clubs dedicated to serving the needs of new and expectant moms, the site will also function as a community.  Members are welcomed to join to exchange information, share experiences and learn about the key essentials and trends from leading mom experts and bloggers including Feliciano and McClelland. “As experienced discerning moms, Audrey and I will help demystify the shopping process and highlight the goods worth a parent’s time and money. TOTSY will further provide unparalleled access to current premium brand products, generous discounts and quick delivery,” notes Feliciano.