Kmart is getting a jump on the holiday shopping season by announcing, for the first time ever, its Fab 15 Toy List. The list features the hottest toys for the season with a focus on toys that deliver the best long-term play value. Each selection promotes creativity, role play and a level play that keeps kids engaged – not just for a few minutes – but for months to come.  “Kmart commitment to providing value to its customers shines through in our robust assortment of the top brands that both kids and Mom are seeking this year, ” said Dev Mukherjee, senior vice president and president, Seasonal & Toys, Sears Holdings. “We are thrilled to announce our Fab 15 for the first time ever, and we’re doing it early so families can start shopping and taking advantage of layaway to really stretch their holiday dollars.” Toys that made Kmart’s Fab 15 include:

  • Baby Alive Whoopsie Doo
  • Bakugan 7-in-1 Maxus Dragnoid
  • Chixos Design Luxury Loft
  • Dora Loves Puppy (sold exclusively at Kmart)
  • Handy Manny’s Repair Shop
  • Holiday Barbie
  • Laugh & Learn Learning Farm
  • Littlest Pet Shop Adoption Center
  • Liv Dolls
  • Moxie Artitude Airbrush Gallery
  • Nerf n Strike Raider
  • Paperoni Deluxe Studio
  • Sesame Street Tickle Hands Elmo
  • Transformers Bumblebee Helmet
  • Trio Kings Castle

And knowing that that this year many families are worried about paying for the holidays, Kmart is once again encouraging Moms to use their convenient layaway program.  What’s more, the retailer is jumpstarting the holiday season with a little goodwill. Last week, Kmart made Christmas count for children in New York City, by donating $15,000 worth of the Fab 15 toys to local city Boys & Girls Clubs. Kmart will continue to work with the Boys & Girls Clubs in additional markets throughout the holiday season.

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