In celebration of mothers and the special role they play in their families’ lives, the makers of Aquafresh® announced the “Amazing Mom” Celebration contest for moms in the Phoenix area. The Aquafresh “Amazing Mom” Celebration invites children 6 years of age and older to write in and tell Aquafresh what makes their mom special. If selected, Aquafresh will treat her and forty-nine other moms to a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort.  “As a mother to seven children, I understand the hard work that mothers put in around the clock for their families. I am thrilled to be part of this exceptional contest that recognizes and rewards amazing moms in Phoenix,” said Brenda Warner, wife of pro football quarterback Kurt Warner. “What better time than the busy holiday season to give 50 moms a well-deserved break.”  Aquafresh “Amazing Mom” Celebration contest entries are being accepted now through November 2, 2009, at www.aquafresh.com/amazingmom. Fifty moms will be selected to enjoy a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort on December 5, 2009, complete with breakfast, a facial treatment, massage, manicure or pedicure, and lunch, hosted by Brenda Warner.  In addition to entering online, shoppers at the Arizona Mills and Arrowhead Town Center malls will be able to stop by the Aquafresh booth on Saturday, October 10, 17, and 24 to learn more about the contest, submit their nominations onsite, and receive free samples of Aquafresh toothpaste.  “We spend a great deal of time making amazing Aquafresh products that help mom with her family’s oral care needs,” said Patrick Seiffert, senior brand manager, GlaxoSmithKline Consumer Healthcare. “Moms spend so much time and energy taking care of their children. This is our chance to recognize and pamper them in return.”

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