Gather, the leading social network to make new friends and form new social circles, and Mom Central Consulting, have released results of a survey conducted to understand moms’ social habits online. Over 1,300 Gather Moms answered an in-depth questionnaire about their online and offline behaviors, as well as attitudes about networking, community connectivity, and sense of self. Mom Central Consulting’s analysis reveals that a majority of moms (60%) feel lonely and unsupported in their day-to-day lives and have turned online – to social networking sites, community forums and chat rooms – to make new friends. The results of the survey show that over 60% of moms have made a new friend online in the last year connecting around shared passions, life stories, and parenting issues. The data also shows that of moms who’ve made new online friends, over 30% have turned the connection into a lasting offline friendship. 1 in 3 moms also report sharing things with online friends that they do not share with offline ones.  The survey revealed the following interesting statistics:

  • 40% of moms report they do not have a “best friend” or someone with whom they can share everything
  • 4 out of 5 moms feel that they don’t have enough friends in their lives
  • 60% of moms say they have had feelings of loneliness in the past month and report feeling most lonely when their children are under the age of five and again when parenting teens (14-18yrs)
  • Over 60% of moms reported making a new friend online in the past year
  • More than a third – 34% – have turned an online friendship into a lasting offline one
  • Over 50% of moms feel they do not get enough support from their spouse
  • Less than 50% of moms surveyed live near any family
  • Moms who’ve made friends online have connected most around their shared passions and interests (71%), personal stories (42%), and parenting issues (29%)

“Today’s moms startlingly reveal that many lack a best friend or even a strong inner circle of friends,” shares M2Moms(R) speaker Stacy DeBroff, national parenting expert and CEO of Mom Central Consulting. “With daily activities ranging from meetings to carpools and meal prep to eldercare, today’s Moms maintain increasingly hectic schedules. Unfortunately, this frenzied pace and lack of personal time often means a scarcity of Moms’ close friendships. As a result, we see huge opportunities for brands to facilitate Mom connectivity and in the process to build strong brand loyalty and drive to retail by Moms grateful for these connections.”

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