Past M2W® speaker Dennis Syracuse, SVP of Marketing Analytics for Datran Media, is looking for a Marketing Director to focus on Metrics Trends & Optimization. The Metrics & Analysis position will collaborate with the Marketing and Analytics team to set the strategy in the areas of data analysis, measurement, pricing, optimization and interdependencies related to these functional areas. This person must understand how to model and report on company trends and make changes where necessary. Additionally, the successful candidate needs to be someone that is ready to take action with a clear analytical and focused approach. Essential Functions (Key Results Areas):

  • Lead the design research methodologies and related agency product offerings.
  • Lead the information services development including technical project management of web-based applications.
  • Oversee and monitor the use of data across the company to assure alignment with both short and long term objectives.
  • Oversee data warehouse design and deployment as well as database management.
  • Oversee the use of Survey Research & Focus Groups for all business lines.
  • Ensure the sound use of data to predict performance.
  • Facilitate that data is accurately recorded and reported.
  • Monitor the competitive landscape and evaluate industry trends.
  • Provide leadership around the use of the latest data collection and reporting techniques.
  • Identify and seek out 3rd party vendor solutions as needed.
  • Provide leadership on the proper use of technology, data access and data usage.
  • Provide leadership around business process development and reengineering.
  • Promote the company as a leader in marketing measurement and performance modeling.

A PhD is required for this role with a preference going to candidates with undergraduate degrees in Marketing or Business Administration. 8-10 years of experience in market research and analysis required. Excellent negotiation, presentation skills, strong written/oral communication skills are required.
For additional information or to submit a resume, contact dsyracuse@datranmedia.com

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