Recently, Huggies Brand brought together moms, dads and their speedy, on-the-go babies in Madison Square Park to celebrate Huggies Little Movers Diapers. The brand teamed up with Angie Harmon to kick-off the Huggies Big Movers shoe auction, with proceeds benefitting non-profit organization KaBOOM!, whose vision is a great place to play within walking distance of every child in America. Directly following the event, an online auction went live at www.huggies.com/shoeauction.  The auction kicked-off with Angie Harmon’s autographed Big Movers sneakers – shoes that get parents moving – going to the highest bidder.  In addition to the live auction, attendees had the chance to test their speed while Angie and ex-NFL husband, Jason Sehorn – with their youngest Little Mover, Emery, by their side – cheered on New York’s fastest babies in the Little Movers Adventure Zone, a play area designed specifically for babies on-the-go.  Following the kick-off activities, the Huggies brand is hosting an online auction at eBay Giving Works, where they will be auctioning off shoes signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth and Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more! To bid on celeb-signed Huggies Big Movers shoes, visit www.huggies.com/shoeauction.  “Just like learning to hold their head up and learning to talk, crawling is a big step in a child’s life,” said Stu Schneider, senior director of Huggies brand. “The Huggies brand is proud to offer a diaper that gives little ones the ability to move with incredible freedom, and we’re excited to be a part of this important milestone for moms and dads. We’re so confident that our diapers will help babies move with eye-popping speed that we’ve also created a limited number of speed-enhancing Big Movers shoes to help parents keep up.”  Follow Huggies Brand on Twitter (www.twitter.com/huggies) and become a fan on Facebook (www.facebook.com/huggies) to chat with other parents and find out about Huggies Brand offers. In addition, Huggies brand has launched a reward program to show their ongoing support and appreciation for moms. Huggies Enjoy the Ride Rewards (www.enjoytheriderewards.com) offers moms the chance to earn points that will let them enter sweepstakes, instant win games and more.

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