Luvs baby diapers and Tony Award-winning actress, “Dancing With the Stars” contestant, and host of Oxygen Network’s hit series, “Dance Your Ass Off,” Marissa Jaret Winokur, are rallying moms nationwide to join the “Take A Stand” movement, a campaign that recently launched that asks moms to take a stand against paying too much on everyday items such as diapers.  Winokur is supporting the launch by headlining a “Take A Stand” media tour this week, and premiering several never-before-seen video clips on motherhood exclusively on LuvsDiapers.com. The site also offers moms an opportunity to share what they’ve taken a stand for and create their own likeness as a Luvs baby with a fun Baby Builder tool.   Winokur will also help introduce an amazing money-savings offer from Luvs that will make a big difference to families with children in diapers.  The special offer is available exclusively at LuvsDiapers.com and supports the campaign in encouraging moms everywhere to take a stand by choosing products that offer premium benefits for less money than pricier brands.  “We chose Marissa to lead the Luvs campaign because we knew that she was someone moms would really relate to, and as a mom of a one-year-old, she knows just the types of sacrifices moms make and what it takes to rally them together,” said Dominic Iacono, brand manager for Luvs diapers. “Marissa has a warm, whimsical, magnetic personality, and is a natural draw for moms to jump in, get involved and share with others how they’ve taken a stand for their own families.”  As part of the campaign, Marissa contributed a series of video testimonials on a range of ‘take a stand’ topics including a mom’s intuition, charitable giving, savvy shopping and rolling with the punches, to name a few. Additionally, Marissa also recently celebrated her son, Zev’s, first birthday and saw a great opportunity to take a stand for ‘giving back.’ For every toy that Zev received, its match was donated to a non-profit that serves families in need.  “Being a mom to my one-year-old toddler, Zev, is my favorite job, but it’s also important to me to give back and stand together with moms who demand more for their families’ hard earned dollars,” said Winokur. “By leading the ‘Take A Stand’ movement for Luvs, I hope to inspire moms to take a stand on all the many topics we care about as moms, including not having to paying too much for everyday items like diapers.”

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