Social media and “mommy bloggers” have emerged as hugely trusted sources, resources and referral networks among women. In fact, there are 42 million women involved in social media weekly — and about half of them are moms with children at home. Of those, about 11.5 million moms are actively taking part in the blogosphere. To help PR professionals tap into this influential group, Bulldog Reporter’s PR University and their panel of top mommy bloggers and expert Stephanie Azzarone of Child’s Play Communications will be hosting an audio conference on Thursday, September 17th at 1PM EST. The panelists are:

  • Liz Thompson, Featured Blogger, “Disney’s”; Contributer, “New Jersey Moms Blog”; Columnist, “The Imperfect Parent”; Publisher, “This Full House,” “This Full House Kids,” “This Full House Reviews”
  • HChristine Young, Blogger, “From Dates to Diapers”; Spokesperson, “Johnson’s Baby”; Contributer, Wal-Mart’s “ElevenMoms”
  • Liz Gumbinner, Publisher & Editor-in-Chief, “Cool Mom Picks”
  • HGayla Baer, Publisher, “MomGadget”
  • Renee Aka Mekhishom, Publisher, “Cutie Booty Cakes”
  • Stephanie Azzarone, President, Child’s Play Communications; Blogger, “”

This 90-minute audio conference will give public relations professionals actionable insights, tips and skills on how to break into the mommy blogs. Some key takeaways will be:

  • Why Mommy Blogs, Why Now: The incredible growth, reach and influence
  • of the “momosphere” — and why this influential online demographic must be a part of every media relations program today
  • Hot Buttons and Topics: Family, safety, children — the concepts, trends, products, services and influencers that appeal most to the “mom market” — and how to incorporate them into your pitches and programs
  • What Motivates Mommy Bloggers: Key insights into the mindset fueling the “momosphere” revolution — and how to use that knowledge to protect and promote your brand or product
  • Targeting Essentials: How each of our mommy bloggers view their editorial missions, the stories they blog about and how to make sure you ideas match their pitch preferences
  • Monitoring Mommy Blogs: Best ways to find, monitor and analyze online influencers in your particular market… and what to do with them once they’re on your radar

Attendance at Bulldog Reporter’s PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript.