Warner Bros. Consumer Products and renowned Latina health expert, Dra. Aliza Lifshitz, announced a partnership to reach out to Hispanic mothers and promote healthy, happy babies, utilizing Baby Looney Tunes as ambassadors for the program. The partnership will provide new and expecting mothers with fun, engaging and educational ways to best care for and nurture their babies. Launching in celebration of Hispanic Heritage Month, a special event was recently held in Los Angeles, CA, to commemorate the partnership.  “This partnership will give both new and expectant mothers an instant connection to Dra. Aliza’s expertise in children’s health with the fun, energy and timeless appeal of the beloved Baby Looney Tunes characters,” said Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “Personality and playfulness are hallmarks of Baby Looney Tunes, and we are pleased to partner with Dra. Aliza Lifshitz to bring information about raising healthy children in an engaging way.”  The partnership, with its tagline, “Happily Healthy,” will provide new and expecting mothers access to a wealth of resources including print, online and multimedia interactions in both English and Spanish-languages, all centered on “fun.”  The first collaboration between Baby Looney Tunes and Dra. Aliza is Healthy, Fit and Fun, a whimsical story book featuring customized character art and illustrations with useful tips, in English and Spanish, for mothers on how to keep their little ones safe and healthy.  Dra. Aliza’s recently launched website, VidaySalud.com, will provide Spanish-speaking mothers a variety of informational and interactive learning opportunities on a branded landing page. The site will feature instructional video tips, downloadable wallpapers, screensavers, stickers, and quizzes on health and nutrition for babies, all featuring the lovable Baby Looney Tunes characters. Also featured will be news, future event information, photos, videos, games and blogs.  Momlogic.com, an online community for moms, will host the English-language content, information and resources. The site will also feature a weekly Q&A where Dra. Aliza will answer readers’ questions, and weekly promotions on its Family and Diet and Health channel pages.   This partnership and healthcare initiative will continue throughout 2010, providing an array of new and exciting resources and products for mothers to keep their babies healthy and happy.

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