Pacific Entertainment Corporation, creator of the Baby Genius® brand of musical “edu-tainment” for infants and toddlers, is launching a new line of Baby Genius pre-school learning and development toys at Walmart. The Baby Genius toy line, which will begin arriving at Walmart stores nationwide this month for the fall season, will target pre-schoolers ages 2-5.  “We are excited to bring thousands of families more access to Baby Genius products at an affordable value at Walmart with a new line of toys priced from $5.00 to $25.00. The timing of the launch couldn’t be better for those who start shopping early for the holidays,” said Klaus Moeller, CEO of Pacific Entertainment, creator of Baby Genius.  “The newly developed toy line in Walmart will serve to further establish Baby Genius as a must-have brand among parents and children. We believe this major presence at the nation’s top retailer throughout the U.S. will lead to additional licensing opportunities in other product categories as we continue to expand the brand in both the U.S. and international markets with DVDs, CDs, books and Video-On-Demand,” added Moeller.  The initial assortment of toys includes activity toys, musical toys, and role-play toys that incorporate the Baby Genius principle of music as a core learning tool to engage and encourage children to communicate, connect, discover, and use their imagination to express themselves.  The Baby Genius toy line will be supported by a strategic advertising and marketing campaign targeting moms with children 2-5 years old. Online advertising will extend to leading parenting websites such as NickJr.com, Noggin.com and DisneyChannel.com. On-air television advertising spots will run on Comcast and Cox VOD channels where Baby Genius commands the #1 spot in children’s VOD on the Comcast Baby Boost Channel with over 10 million views per year. Baby Genius product information sheets promoting the line will be included in Baby Genius DVDs and CDs.  A dedicated national publicity campaign including a television media tour hosted by Baby Genius creator, Larry Balaban, will include appearances on network, syndicated and local broadcast and cable programs this fall. The campaign will also include outreach to key mommy blogs and placement in holiday gift guides in top parent and consumer media.

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