360 Public Relations (www.360publicrelations.com), a Workshop Sponsor for 2009 M2Moms®-The Marketing To Moms Conference, has expanded its digital practice with the hiring of Cynthia Gordon as Vice President of Digital & Social Media. Gordon previously served as Vice President of New Media & Integrated Marketing for NBC Universal’s resort division, and brings significant social media and consumer brand experience to 360PR. During her tenure with NBC Universal Orlando, Gordon developed the Universal Moms™ program, which included engaging a core group of influencer moms whose insights helped refine the resort’s offerings. She was also responsible for online programming such as iVillage Live, and led the integration of digital and social media strategies into marketing campaigns for several high-profile launch announcements, including The Simpsons RIDE™ and The Wizarding World of Harry Potter™. “Having been brand side in a new media role, Cindy brings a broader view of social media as a driver of integrated marketing campaigns and, at the same time, is a hands-on practitioner with valuable in-the-trenches social media experience,” explained 360PR Managing Director Laura Tomasetti. Gordon and 360PR Digital Media Manager Elicia Basoli will collaborate on social media training for 360PR clients. Gordon will also lead a cross-agency team of digital enthusiasts, fostering the sharing of digital and social media best practices across account teams and the delivery of actionable insights to clients. “There is great power in social influence marketing and so much to gain by making social media a strategic part of every marketing initiative,” commented Gordon. “When you seamlessly and purposefully integrate both the social and the physical into your communications ecosystem, you are more likely to spark an authentic conversation that gets and keeps people’s attention.”