Adding some creativity to mundane lunch routines could have a huge payoff. Jif® Peanut Butter is accepting entries for the Eighth Annual Jif Most Creative Peanut Butter Sandwich Contest™. From August 7, 2009 through November 13, 2009, parents can help their kids ages 6 – 12 submit their most creative recipe for a chance to win a $25,000 college scholarship fund. Four runners-up will each receive a $2,500 scholarship fund.  “For the past seven years, Jif has been committed to nurturing creativity in children while engaging families in the kitchen,” said Maribeth Badertscher, director, corporate communications, The J.M. Smucker Company. “Lifelong skills such as measurement and teamwork can be taught as parents and kids enjoy making memorable mealtime moments together.”  The Eighth Annual Jif Most Creative Peanut Butter Sandwich Contest encourages families to spend time together in the kitchen as an activity to foster creativity. A parent can submit their child’s original recipe which is scored based on creativity, nutritional balance, taste, appearance and ease of preparation. Ten semifinalists’ recipes will be selected in January 2010 and posted on www.Jif.com as part of a nationwide online vote. Peanut butter lovers who are 13 years or older can then vote for the five finalists who will compete in a live judging event in New York City during March 2010. 

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