Sara Lee North American Fresh Bakery, makers of Sara Lee Soft & Smooth, brought 13 of America’s influential mom bloggers to the Kitchens of Sara Lee for the first ever Sara Lee® Soft & Smooth™ Back-to-School Nutrition Summit. Moms were gathered to share insights on family-friendly nutrition and experts shared advice on how to quickly and easily prepare great-tasting lunches while incorporating whole grain nutrition, all aimed at making back-to-school easier for America’s moms.  “Sara Lee went straight to the source to understand the nutrition challenges moms are having when sending their kids back to school, especially when it comes to the ongoing confusion that exists in the bread aisle,” said Tim Zimmer, vice president, Sara Lee North American Fresh Bakery. “Each mom blogger had great ideas to help us educate America’s moms when it comes to differentiating between traditional wheat and 100% whole wheat breads and moving white bread families to newer versions with whole grain.”  Zimmer added, “We’ve been investing in educating moms about whole grain nutrition for years, but this is the first time we’ve been able to actually meet with them one-on-one, engage them in dialogue, learn from them and work with them to help us share our message more impactfully.  What we learned at this summit will help us be a better, more viable and approachable resource to moms.” In addition to being educated on the benefits of whole grain by a registered dietitian, summit participants took part in a lunchtime nutrition challenge to create a complete sandwich-based lunch that had to taste great, be nutrition-packed and loved by kids. A secret panel of kid judges put the moms’ lunches to the test to ensure the lunch was kid-friendly. In addition, the lunch was judged by a dietitian for balance and for the best combination of items from all food groups.“The Sassy Smoothie” mom blogger team won “best overall” with their “Inside Out Lunch” and is featured on the Sara Lee Soft & Smooth Facebook page. “Mom bloggers are the perfect audience to help pinpoint challenges faced when sending kids back-to-school,” said Amy Clark, founder of the online community for parents, MomAdvice.com. “Being able to join with Sara Lee to share insights, while having access to expert advice, is a great way to help our readers better prepare. If you want something done right it’s best to go straight to the source and this summit gives us valuable and practical information that moms really need.”

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