A recent e.p.t®/BabyCenter® Fertility Report found that 7 out of 10 moms and expectant mothers surveyed believe that public visibility of large families and multiple births are giving people a glamorized view of raising children (think “Jon & Kate” and Nadya Suleman).  These women want tougher regulations on IVF, stating “there needs to be an authority such as a doctor, psychiatrist, social worker, or counselor that makes practical decisions when it comes to fertility treatments.”  “The e.p.t® /BabyCenter® Fertility Report is significant because it captures so many of the emotions women feel about their own fertility, as well as their excitement to start a family,” says Amanda Trautmann, brand manager for the e.p.t® brand. “As the brand leader in the home pregnancy test category, we are committed to providing women with the confidence they need to make clear decisions about their fertility, by offering the most accurate pregnancy tests available on the market.”  Surprisingly, many of the women surveyed (39 percent) believe Angelina Jolie, with a total of six children, is the celebrity that most closely fits their idea of how to build a family. In addition, 65 percent of the women surveyed watch reality television programs that give advice on child rearing and 37 percent say these shows provide helpful tips for their families.  “While the media has been saturated with controversy surrounding multiple births, it is important that women make informed and well-educated decisions,” said Linda Murray, editor-in-chief, BabyCenter.com. “Seventy-three percent of the women surveyed say the media coverage has not affected their views on their own fertility, however the report does show that moms today have very clear opinions about the fertility options available today. We encourage moms to discuss any questions or concerns directly with their physician.”  Other major findings from the e.p.t® /BabyCenter® Fertility Report show:

  • One out of five women currently trying to conceive is experiencing difficulties
  • 67 percent are taking longer than expected, 37 percent experienced a miscarriage, 30 percent are using fertility treatments and 12 percent reported other reasons for having problems
  • Drugs are the most common treatment in the case of fertility issues (85 percent) followed by artificial insemination (31 percent), IVF (17 percent) and surgery (15 percent)
  • 97 percent of women actively trying to get pregnant are doing something to help nature along. Most are taking prenatal vitamins (53 percent), having sex every two days or more often (43 percent), using an online ovulation calculator (42 percent), or checking changes in their cervical mucus (40 percent)
  • The majority of BabyCenter® women currently pregnant have taken at least one pregnancy test during the cycle they got pregnant and the results were clearly negative or positive for 91 percent of those surveyed
  • More than half of the new moms took at least one more pregnancy test to confirm the accuracy of the results
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