Just in time for the beginning of the back-to-school shopping season, OfficeMax has just released findings of its 2009 Back-to-School Shopping Survey of more than 1,000 moms around the country. A resounding consensus among moms is the need for value with school supplies – 70 percent of moms surveyed say they are worried about the cost of all the supplies on their child’s school list.  “Our survey findings show that today’s challenging economy has parents paying closer attention to the costs of going back-to-school and scrutinizing every purchase on the back-to-school list from clothes to shoes to school supply list and are getting more creative in finding ways to save money,” said OfficeMax EVP and Chief Merchandising Officer Ryan Vero. “But price alone isn’t the only factor. This year, moms are considering a number of factors, from where and when they shop to whether the products they select provide both a good price and good quality for sustained use.”  Vero added, “Across the board, today’s savvy shoppers are looking to private label product lines as a great way to get quality products at a more affordable cost.  The trend has historically been more visible in other retail categories, but is quickly transferring to the supplies category as a great way to find better value.”

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