2K Play recently announced that Birthday Party Bash™, an innovative game exclusively for the Wii™ system from Nintendo, is now available at retailers throughout North America. Birthday Party Bash gives savvy moms and dads a complete “Party–in-a-Box,” including themed games, invitations, and offers from Duncan Hines®, Party City®, and Evite®, plus a how-to guide on planning a fun and original party for their kids. “Birthday Party Bash for Wii brings back the art of the party in the most entertaining and cost-effective way,” said Jeanne Benedict, a national lifestyle party expert, author and TV host.   “The game is a fantastic birthday solution for busy moms and dads because it includes everything from invitations to entertainment that you can use as a blueprint for a truly memorable party.”  In Birthday Party Bash, up to 12 party goers can whack, roll, splash, pop, scribble, climb, jump, and shimmy their way through more than 20 birthday games, including Piñata Blast, Duncan Hines Cake Stacker, Pin the Tail, Hot Potato and Birthday Blowout. The birthday boy or girl can also choose from ten party theme rooms to set the scene for an unforgettable bash, from “Pirates,” complete with sword and treasure chest, to “Princess,” with a royal castle, a fancy crown, and unicorn. When it’s time to break for cake, a lively rendition of the traditional “Happy Birthday” song will play for everyone to sing along in karaoke-style, with a virtual cake on screen.  Birthday Party Bash debuted this week on a special televised pre-sale event on the Home Shopping Network (HSN) to coincide with the multichannel retailer’s own birthday celebration. In addition, a promotion for the game will appear on millions of boxes of Duncan Hines confetti cupcake baking mix this fall. Birthday Party Bash has already received a thumbs-up from web sites such as GoodHousekeeping.com, RealSimple.com, and Kaboose.com, with additional reviews expected this summer as busy moms around the country transform their living rooms into “Party Central.”

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