Moms looking for ways to stretch their household budget are getting a boost from Comforts®, a line of products for babies and toddlers made and marketed by Ralphs and its parent company, The Kroger Co. According to the company’s research, the savings between Comforts and other premium brands can be up to 30 percent, depending on the product and any special promotions. And now, Comforts is expanding its product line-up, offering a wide variety of quality products parents want for their children and has re-designed the packaging to include the brand’s new icon – a happy, yellow firefly. To celebrate its new look and expanded line, Comforts is inviting parents to help name the friendly firefly. The winner will receive $10,000 to help with future education expenses. The funds will be placed in a college savings plan or 529 plans. “This is our way of telling parents that Comforts understands their daily needs and their future hopes and aspirations for their children too,” said Mike Donnelly, president of Ralphs. “The Comforts brand is all about helping parents meet the needs of their children with high quality products at reasonable prices.” Parents can enter the contest now through July 31, 2009. Names will be judged by the following qualities – most inventive, appropriateness to campaign theme and most compelling. Eligible entries will be judged by an independent judging organization. “In today’s tough economic times, trimming just a few dollars off the products parents buy and use every day for their children can make a big difference,” said Donnelly. “Getting a jump on future costs, such as a college education, is smart too. That’s why Comforts is offering this special contest to celebrate its new launch.”