In an effort to make sure that no Mom was left behind this Mother’s Day, 1-800-FLOWERS.COM, Inc. launched the Spot A Mom campaign, successfully spotting and celebrating millions of Moms across the nation. A multi-channel national marketing campaign, the Spot A Mom Movement garnered the attention of influential bloggers who in turn helped to spread the word. Mommy bloggers had the opportunity to attend the Spot A Mom Launch event at the Buckingham Hotel and participate in the 1-800-FLOWERS.COM(R) NASDAQ Opening Bell Ceremony. 1-800-FLOWERS.COM also spotted Mets team wives, mommy bloggers and specially invited Moms during several Mets baseball games at Citi Field, the new home of the Mets. The Spot A Mom campaign was a great success in the blogosphere and the 1-800-FLOWERS.COM Facebook and Twitter pages allowed the online floral retailer to directly communicate with their customer base leading up to the biggest floral holiday of the year. In providing tips on home decor, how-to’s on selecting your Mother’s Day floral arrangements, sharing special offers with fans and followers, and notifying consumers of upcoming 1-800-FLOWERS.COM events, the number of 1-800-FLOWERS.COM Facebook fans quadrupled and the 1-800-FLOWERS.COM Twitter account attracted an additional 1,000 followers. “Our goal with the Spot A Mom campaign was to spot and celebrate each and every single Mom this Mother’s Day,” said Jim McCann, CEO of 1-800-FLOWERS.COM. “We are thrilled to have connected with so many Moms throughout the movement and we will continue to celebrate Moms all year- round. A Mom’s job never stops, and we want to recognize her for all she does each and every single day.”
In addition, 1-800-FLOWERS.COM floral lifestyle expert Julie Mulligan contributed to the Spot A Mom movement by spotting mommy bloggers who she in turn highlighted on her blog. Julie provided the bloggers with a number of easily replicated floral and craft ideas, each tailored to the respective blogs and readers looking for expert tips, budget-saving decorating ideas, and floral care suggestions from Julie were not disappointed. Julie’s blog had seven times more traffic than it did prior to the campaign, almost doubling the site’s number of visitors in a matter of weeks.