Schneider Associates (SA), a Boston-based public relations and marketing communications agency, has announced the expansion of its Mommies Clique program, a nationwide network of Moms who provide a real parent perspective on consumer products and services. As part of the expansion, SA has appointed ten Chief Mommie Organizers (CMOs) in ten metropolitan cities across the country, each responsible for managing a network of moms and mommy bloggers both on and offline. The expansion of Mommies Clique offers clients a way to strategically build brand awareness through trial, third party credibility and media and blog exposure.  Mommies Clique CMOs are hand selected and have a previous track record in the marketing, advertising or public relations fields. Their networks are composed of marketing savvy moms, digital moms, and word of mouth moms with strong community networks. Mommies Clique members receive the newest products and services to sample in their homes and to share with friends. They are encouraged to express their opinions, exchange ideas and write product reviews, both on and offline. SA’s appointment of the CMOs will expand the program’s reach into Boston, New York, Washington, D.C., Cleveland, Chicago, Atlanta, Minneapolis, Denver, Los Angeles and San Francisco.  “Mom makes over 85% of the household purchasing decisions and has a natural tendency to share her preferences with other moms,” says Julie Hall, chief mommie organizer and founder of Mommies Clique. “Brands have a real opportunity to drive sales by offering moms a positive experience and generating one-on-one conversations with them in transparent and authentic ways.”  Mommies Clique offers both on and offline ways to “Deliver the Word of Mom” for products and services. The Mommies Clique package includes targeted product distribution, mommy blogger outreach, live focus groups, tweet ups and on and offline media outreach and campaign measurement.  SA founded Mommies Clique in 2008 as a part of its Social Media practice and has successfully launched products for Stride Rite, Baskin-Robbins, Little First Act Discovery and H-P Products.

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