Meredith Hispanic Ventures will debut the re-launched Espera and 12 Meses under the Ser Padres brand this April. The titles — now called Ser Padres Espera and Ser Padres Bebe, respectively — include a new design for both magazines, as well as new features and increased circulation. Ser Padres Espera is the source for expectant Hispanic women while Ser Padres Bebe provides mothers a month-by-month how-to guide with advice on raising their newborns.  “We are excited to bring these new titles to the street under the strength, vitality and recognition of the Ser Padres brand,” said Ruth Gaviria, vice president of Meredith Hispanic Ventures. “These three titles will seamlessly guide women through pregnancy, birth and the toddler, tween and teen years and provide crucial information related to raising happy and healthy families.”  Alberto Oliva, editor-in-chief of Ser Padres, will now also oversee the editorial direction of the new titles. “Both magazines are targeted to a younger demographic since Hispanic mothers — 25% of mothers in the country– tend to be 10 years younger than general market mothers,” commented Oliva.  Ser Padres Espera will be published three times a year, and will increase its annual circulation by 35% to 1.05 million expectant mothers, up from 750,000. It will continue to be distributed through OB-GYN offices.  Ser Padres Bebe will be published once a year with a yearly circulation of 600,000 and will continue to be distributed in maternity wards through sampler bags. “The re-branding of both publications provides an extended vehicle for our advertisers. It allows them to reach Hispanic parents from the moment they are expecting their baby to the first year as a newborn, up until the teenage years,” added Enedina Vega-Amaez, group publisher of Meredith Hispanic Ventures.  As an additional resource for parents, Meredith Hispanic Ventures also offers Mimosblog.com.

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