Lilly Pulitzer has always been a brand about lifting spirits and lending their happy prints and colors to a worthy cause. To cap off the brand’s 50th Anniversary celebration, nine celebrity mothers have united for a very special project called A Colorful Cause. The celebrity designers include: Brooke Shields, Debra Messing, Marcia Cross, Angie Harmon, Bridget Moynahan, Gwyneth Paltrow, Catherine Bell, Elisabeth Hasselbeck and Garcelle Beauvais-Nilon. Each celebrity has designed an exclusive mother/child look as part of the brand’s Summer ’09 Collection and will hit stores this month—just in time for Mother’s Day.  15% of proceeds from the celebrity designs support The Epidermolysis Bullosa Medical Research Foundation (EBMRF). EBMRF supports research and treatment for Epidermolysis Bullosa (EB), a rare, inherited skin disease which affects young children and adults.  “We’ve always been a brand about happy times with family and friends, and by working with this great group of iconic, celebrity moms, we are able to continue to spread that happiness,” said Janie Schoenborn, head of print design at Lilly Pulitzer. “We are honored to have these influential women as partners, and we even more humbled by their efforts to support our friends at EBMRF,” said Schoenborn.  In celebration of A Colorful Cause, Bloomingdale’s New York flagship at 59th Street will feature the collection in their Lexington Avenue store windows from April 27th to May 11th. The store will also host an exclusive launch event on April 30th from 6pm to 8pm, with a special celebrity guest. For more information or to view the collection, please visit:  http://www.lillypulitzer.com/acolorfulcause.

Advertisements