According to a recent survey by Nestlé® Pure Life® brand bottled water, 78 percent of Americans think it takes six months or longer to form a new habit. However, experts agree that it really only takes about three to six weeks. At the same time, when asked to grade their family’s healthy habits, 84 percent of respondents gave their family an average score of “B” or a “C,” indicating that more can be done to achieve a healthy lifestyle.  To help empower families build better habits, Nestlé Pure Life has partnered with Bob Greene, founder of the Best Life™ program and Oprah Winfrey’s personal trainer. Families nationwide will be able to participate in the new Pure Life / Best Life Challenge to help them make small changes and form new healthy habits in four key areas: Eat Right, Drink Right, Get Active and Get Green.  “The first step to living well is being well. I want to educate moms and their families about how easy it can be to form new, healthy habits,” says Greene. “For example, the simple act of swapping a sugared beverage for water is an easy change that can shave calories and add up to big results over time. Replace one typical 12 ounce sugared beverage daily with water and cut 3,650 teaspoons of sugar a year from your diet – that’s 38 pounds of sugar a year.” Further, the majority of respondents (92%) reported that developing healthier habits is important for their families. Yet when asked to define their greatest barrier to building better habits, 88% of respondents claimed that lack of motivation and being unable to make the effort to change served as obstacles.  “With the help of Bob Greene, we want families to see how easy and fun living a healthy lifestyle can be. The Pure Life / Best Life Challenge will empower America’s families to make small, meaningful changes in their everyday routine. The information at www.purelifebestlife.com will keep families engaged. They will see these small changes are an easy way to acquire good habits, which in turn can lead to a healthier lifestyle,” said Larry Cooper, group marketing manager, Nestlé Waters North America. Registered participants will be asked to accomplish simple, everyday milestones within each of the four key areas. Each time a section is completed, participants will earn an online badge that shows their progress. This online badge system makes it interactive and fun to accomplish healthy habits, inspiring others to join through social networks, email, and Facebook connections. In addition, families can earn “Healthy Rewards” by mail such as bottled water coupons, sporting goods gift certificates, and Best Life memberships by buying cases of Nestlé Pure Life.

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