SUPERVALU®, the nation’s third largest grocery retailer, recently announced the launch of “Simply Good Meals™” — new easy-to-recognize, branded destinations within its family of stores where consumers can go to find complete easy-to-make meal solutions in one spot. The program does the planning for consumers by bringing together all of the components needed to create a good, balanced meal for the entire family. The Simply Good Meals program is making its debut in the aisles of the company’s family of grocery stores including Acme®, Albertsons®, bigg’s®, Cub Foods®, Farm Fresh®, Hornbacher’s®, Jewel-Osco®, Lucky®, Shaw’s/Star Market™, Shop ‘n Save® and Shoppers Food & Pharmacy®.  Most stores will initially feature up to four Simply Good Meals destinations, including two in the produce area, one in the meat section and one in the deli department. Some stores will also have additional meal and soup destinations in the deli area. One of the destinations — known as 4:15™ — will feature a selection of items that allow busy moms to create a good, easy, home-cooked meal for a family of four for under $15 and, in many cases, in 15 minutes or less.  “Research shows that most people don’t know at 4 o’clock what they are having for dinner that night, and in many cases, these hurry-up meals result in less-than-balanced and more expensive food choices,” said Jim Smits, SUPERVALU group vice president, fresh foods merchandising. “We wanted to make it easier for our customers to answer that inevitable ‘what’s for dinner’ question by providing them with simple, convenient, affordable ideas for creating a real home-cooked meal.”

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