To spread the word about NatureSweet(R) Cherubs(R) bite-sized tomatoes as the sweetest snacking tomato, NatureSweet(R) will launch an online natural talent show for kids entitled “Be the Next Sweet Sensation”. The contest will be launched with a fully integrated marketing program including online, retail, print, PR and radio support. One child will win a Grand Prize chance to be the Cherubs(R) Spokeskid. “What better way to celebrate such a natural, sweet snack than to share with the world the natural talents of all these sweet kids,” said Sean Frisby, marketing director for NatureSweet. Beginning March 15th, parents and kids will visit a promotional website (www.cherubstomatoes.com) and upload a video showing the world their natural talent inspired by the ultimate bite-sized snack – NatureSweet(R) Cherubs(R)! Visitors to the site will be able to vote and comment on their favorite kid performers and the top 10 finalists will be posted and announced between May 11th and 12th. The Grand Prize winner will be announced on May 18th. After being named the “Next Sweet Sensation”, the Grand Prize winner will enjoy a family trip for four to Hollywood, CA. Additionally, as the Cherubs(R) Spokeskid, the Grand Prize winner will appear in a future NatureSweet(R) Cherubs(R) advertisement as well as in a story on the brand’s website. The brand has fully embraced Web 2.0 opportunities by allowing the upload of online videos onto a microsite that fosters consumer interaction. The Cherubs(R) team has programmed customized web features and game codes to safely interact with children, and has launched an exclusive, heavily branded online game. This contest has set the stage to build upon integrated marketing efforts within the NatureSweet(R) brand in the future. “We’re excited about the opportunity to develop authentic relationships with consumers and do it in a new and exciting way that encourages them to become ambassadors for the brand,” Frisby said.