Stephanie Azzarone, founder and president of Child’s Play Communications, has been named the winner of the Wonder Women of Toys Award, in the Consultant category. The awards are sponsored by Women in Toys, a professional networking organization for women working within the toy, entertainment and licensing industries. The award was presented to Ms. Azzarone at the organization’s 5th Annual Wonder Women of Toys Dinner this week at the Penn Club in New York City.  Child’s Play Communications specializes in publicity and marketing communications for products targeted to moms. The agency has represented dozens of toy manufacturers and licensing and entertainment companies, including Hasbro, Gund, K’NEX, Spinmaster, Play Along, a division of JAKKS-Pacific, Elmer’s Products, Warner Bros. Consumer Products, National Geographic Kids Entertainment and Kidz Bop.  In 2008, in celebration of its 20th anniversary of marketing to moms, Child’s Play launched a series of innovative proprietary services designed to reach moms most effectively, not just through traditional media, but also social media and one:one. These programs – including Team Mom™, Web Mom Directory and the Bloggers Brunch — were among the first to recognize the significant growth in the number of moms online and the importance of companies connecting with them through that channel.   Ms. Azzarone has spoken on the subject of marketing to moms at numerous industry conferences, including Toy Fair, Kid Power, the IIR Youth Marketing Mega-Event, Marketing To Moms and Braincamp. She is also the editor and publisher of Marketing Communications: Kids, an electronic newsletter, has written for numerous industry publications, and has been quoted on the subject of reaching families in media ranging from PRWeek to USA Today. She is also the author of the blog, Mom Market Trends (,