Destination Maternity Corporation has announced that it is doubling the number of Motherhood® Maternity apparel shops at Babies”R”Us.  An additional 69 shops are opening in Babies”R”Us stores, bringing the total in-store shops to 138.  Destination Maternity Corporation has operated maternity apparel shops in select Babies”R”Us stores since 1999. Given the strong cross-shopping between maternity apparel and baby products, the Motherhood Maternity shops are popular among new and expectant moms. Each shop offers a full assortment of apparel for moms-to-be, from casual and career to sleepwear and intimates. While many have opened in recent weeks, the balance of the new shops will be open by mid-February. Locations can be found online at Motherhood.com.  Ed Krell, chief executive officer of Destination Maternity, commented, “We are delighted to be expanding our relationship with Babies”R”Us. Babies”R”Us is the one-stop shopping destination for new and expectant parents, and Destination Maternity is the authority on maternity apparel – the expansion of our partnership is a win-win for our respective companies and for expecting moms and their growing families!”  As of January 31, 2009, Destination Maternity Corporation operates 1,073 retail locations, including 739 stores, predominantly under the tradenames Motherhood® Maternity, A Pea in the Pod®, and Destination Maternity®, and sells on the web through its DestinationMaternity.com and brand-specific websites. In addition, Destination Maternity Corporation distributes its Oh Baby by Motherhood™ collection through a licensed arrangement at Kohl’s® stores throughout the United States and on Kohls.com.

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