The Cradle, a social community and lifestyle destination focused solely on expectant and new moms, has announced that it is joining forces with Pregnancy magazine, a leading monthly magazine for pregnant women and new mothers. This strategic partnership brings together two premier media properties in this rapidly expanding market for a relationship that includes content-sharing and advertising representation.  The Cradle will provide Pregnancy magazine and its online property, Pregnancy360.com, with a strong foothold in the rapidly growing online parenting space, while Pregnancy will give The Cradle visibility and brand exposure in its hard copy publication that reaches more than 1 million monthly readers. The two properties will also develop joint consumer promotions, and a Pregnancy-moderated discussion group will live within The Cradle’s active online community of new and expectant moms. Lastly, Pregnancy will enhance its own advertising offerings by including The Cradle in their ad sales efforts, thus bolstering each property’s overall reach, revenue generation opportunities and marketing appeal.  “It has been exciting to watch The Cradle’s growth over the past year and see our users take advantage of the content and tools that we offer. Partnering with Pregnancy will allow us to introduce a new audience to our offerings and align ourselves with a brand that shares our vision for this market,” stated Hilary Zalon, founder and president of The Cradle.  The announcement will expand consumer reach and enhance advertising appeal for both properties and represents a defining example of the ongoing marriages between leading offline and online properties.  Pregnancy was seeking a strong partner in the fast-growing online new parenting space,” said Stacey Levy, vice-president, Publishing Director of publishing for Future US, the parent company of Pregnancy. “We’ve experienced our own recent growth with the rebranding of our print magazine and online property, Pregnancy360.com, and the launch of our digital magazine, and the timing was perfect to partner with The Cradle. We’re excited to be working with them in what is destined to be a new parenting powerhouse relationship.”

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