Gerber is launching a new advertising campaign called “Vow” created by Draftfcb New York. It introduces a new tagline: “Start healthy, stay healthy.” The integrated TV and online campaign, which includes a call to action to visit a new website at http://www.starthealthystayhealthy.com, communicates Gerber’s pledge — an unwavering commitment to nourish a healthier generation, one baby at a time. The initial TV spot demonstrates this by following expectant parents’ journey through childbirth, chronicling the hopes and dreams they have for their children. The website, created by O’Grady Meyer, allows visitors to pledge to their children, create a custom slideshow, and view pledges from other parents in the Pledge Gallery. In addition, the website offers practical advice from experts, a proprietary nutrition guide and menus, and milestone symbols that reflect each child’s stage of development. Developed to drive awareness of Gerber’s commitment to the next generation, the “Vow” campaign positions Gerber as a trusted partner for new and expectant moms and dads to help them fulfill their vow to be caring parents. Visit http://www.draftfcb.com/viewing_room/gerber/vow/ to view the initial spot.