The Cradle, a lifestyle destination focused solely on new and expectant moms from pre-conception to baby’s first birthday, has recently launched a new user-generated content feature, The Playroom.  The Cradle Playroom is a place where expectant and new parents can share information on basically anything: products, doctors, baby-friendly restaurants, favorite books, You Tube videos that make you laugh—anything!  It also includes a unique built-in viral marketing feature where mom-based business owners can post information about their products or services and ask their fans to rate and comment on their post–which increases a post’s popularity and visibility among a highly coveted demographic.   The Cradle said in a recent email, “As with any user-generated feature, it will only be as useful as the posts it contains, and we are looking to our connected moms to fill The Playroom with great content!”

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