In between running errands, going to work and family obligations, the average American household makes approximately two trips to the grocery store each week. Given the current economic climate, families are increasingly looking to cut back on spending and save during each visit to the supermarket. In an effort to help consumers maximize the shopping experience and spend their money wisely, Hillshire Farm® has introduced its first-ever eBook, Supermarket Mani-Feast-O, which provides a grocery game plan that places flavor, quality and productivity at the top of the list. The must-have tips and recipes catering to every budget and family size, is available to download for free at GOMEAT.com. “Moms and dads strive to provide their family with the highest quality food and best meals, but it is becoming more difficult for them with less time and money to spend shopping” said Tim Roush, vice president, Hillshire Farm. “At Hillshire Farm, we understand the challenges facing American consumers, and we are offering this free eBook to help them minimize the time and money spent shopping for food. With insider tips, tools, recipes and coupons, the Supermarket Mani-Feast-O truly is the ultimate time and money-saving guide for families.” The Supermarket Mani-Feast-O is designed to serve as a playbook to tackle the week ahead; appealing to all families, the book provides helpful hints and tips to maximize the shopping experience. Consumers can easily fill out the shopping list before the grocery trip, print it, and use it along with fun tips found in the Hillshire Farm Supermarket Mani-Feast-O to keep kids entertained while traveling through the supermarket. To further the convenience factor, the eBook provides delicious and hearty Hillshire Farm recipes allowing parents to print out their checklists, including the recipe ingredients, and go shopping. From seasonal recipes, including soul-warming Jambalaya, to holiday lifesavers such as Fancy Pigs in a Blanket, the Supermarket Mani-Feast-O gives premium shopping advice in and out of the kitchen.