The most important gift actress Vanessa Williams plans to give her teenage son Devin this holiday season isn’t the latest cell phone, a laptop or the hottest new video game. And his big present to her isn’t a beautiful pair of earrings.  They’re giving each other a conversation and a promise. And best of all, it’s free.  With Devin on the verge of getting his learner’s permit, Ms. Williams and her son are signing an Allstate Parent-Teen Driving Contract before he gets behind the wheel. Based on conversations they had at home, their contract lays out expectations for smart driving decisions, and consequences if those expectations are not met.  Through its national Parent-Teen Driving Contract Sign Up Drive, Allstate encourages parents and teens to begin a conversation with their teens about safe driving by completing the interactive contract online at www.allstate.com/teen. By completing and signing a contract, parents can help ensure their teens return home safely for the holidays and every day.  With car crashes the leading cause of death for American teens, it’s a vital conversation for parents and teens – especially this time of year. “By putting the contract in as many parent’s hands as possible, we hope to inspire them to give their teen the most important gift of all – the safe driving talk,” said Vicky Dinges, assistant vice president of public social responsibility for Allstate. “Signing the Allstate Parent-Teen Driving Contract is the first step to making a commitment between parents and teens that they aren’t going to let themselves become a statistic.”  As part of the campaign, Allstate is also conducting contract signings with other prominent parents and their teens in cities across the country, hoping that more parents and teens heed this important call. This is part of Allstate’s tradition of public advocacy aimed at reducing the number of teens killed on America’s roads each year.  “As a company dedicated to reinventing protection and retirement for American families, doing whatever we can to avert the tragedy of losing a child is something we must take on,” Dinges said.

Advertisements