In response to a strong demand from moms for quality, mom-approved parent resources and events that are specifically relevant to their geographic region, Kaboose Inc. has announced the re-launch of ParentZone.com as the company’s new regional offering featuring local activities, resources and content from most major metropolitan centers across North America.  With locally focused online advertising expected to reach $13.6 billion in 2009, the ability to target moms by geographic region is critical to helping local businesses meet their advertising objectives. The new ParentZone will allow advertisers to target campaigns to specific geographic regions, enabling them to tap into this valuable niche market more effectively, efficiently and less intrusively than with traditional national level advertising.  ParentZone, already a highly-trafficked property, will include a fresh new look, along with thousands of useful local events and parent resource listings, such as pediatricians, daycares, restaurants and camps in metropolitan markets across the United States and Canada. “Top City” pages will be overseen by local Mom Guides, who will continually add, approve and recommend new content, as well as serve as a source of local area knowledge for other parents. In addition, users will have the ability to rate and review content and services in local markets, as well as ask questions of other parents in their region about any of the resources included on the site.  “We believe that there is a strong need for honest recommendations by real moms on local resources and services,” said Alexandra Aleskovsky, general manager and senior vice-president of online media properties for Kaboose.  “Within our existing communities and through other market research, we have seen a resurgence of interest in local entertainment and community resources.  With access to other parents’ valuable shared experiences in our Mom Reviews and Guide Picks, parents will be able to manage risk while saving time, money and gas.”

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