CafeMom.com introduces two new sales and marketing positions and unveils the CafeMom Plus Ad Network, a boutique ad network that targets mom-focused websites in a way that provides advertisers the opportunity to expand and double audience reach.  Key staff changes include Laura Fortner, former CafeMom senior vice president of sales strategy and operations, promoted to senior vice president of marketing and insights and Aimee Higgins joins CafeMom from MySpace where she will oversee the site’s sales development and operations.  In addition, the company is launching the CafeMom Plus Ad Network, a group of high-quality websites that double CafeMom’s audience reach for advertisers from 4 million unique visitors per month to more than 8 million unique visitors. The new network enables CafeMom advertisers to reach sites with complementary audiences, such as Greatschools.net, Sittercity.com, Education.com, Baby-Gaga.com, BettyConfidential.com, SavvySource.com and BabySpot.com.

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