Encouraging kids to read has led the people at Cheerios to think outside of the box – by putting millions of books INSIDE the box. For the seventh year in a row, through its Spoonfuls of Stories(R) program, Cheerios is offering 5 million books free inside Cheerios(R) cereal boxes, with stories that make it fun for parents and children to read together. This year’s books again hold broad appeal, with entertaining stories about: a duck who runs for president, a girl who imitates zoo animals, stores that give out free dinosaurs with every purchase, two friends who blast off and discover another world, and Nickelodeon characters Dora and Diego’s daring adventure to rescue a wolf pup.  The Cheerios Spoonfuls of Stories program kicks off this fall, with five great titles from Simon & Schuster Children’s Publishing in Cheerios cereal boxes marked “Spoonfuls of Stories.” Families can see which book is in the box through a special cut-out window on the front of the box.  Cheerios is also working with First Book, an award-winning children’s literacy nonprofit, to give a year’s worth of children’s books to every child participating in 51 reading programs – one in each state across the country plus Washington, D.C.  

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