Diapers.com has been upgraded to provide parents with a fresh, innovative shopping experience that helps to make their lives a little easier. The new Web 2.0 savvy site now merges search and merchandising tools with product reviews solutions while still offering parents 1 – 2 day delivery, free shipping on most orders, great deals and the widest selection of name-brand diapers, wipes, formula, baby skin care products, toys, clothing and more – including many natural and organic choices. New Web site features include:  proprietary search and merchandizing tools, Web 2.0 technology including easy to enlarge product images, scrolling merchandizing zones and pop-up shopping pages and carts and ground-breaking product reviews.    “70% of online shoppers actively seek customer reviews before making a purchase while 92% of shoppers find customer reviews extremely or very helpful in making informed purchase decisions,” said Vinit Bharara, co-founder, chief operating officer and board director, Diapers.com. “We are thrilled to continue to meet the needs of our shoppers while also leveraging search technology to give parents the freedom of choice minus the burden of having to sort through every available product offering.”  Additional website upgrades include individually personalized home pages for returning customers and shopping cart email reminders, with links to abandoned transactions to help parents who get pulled away from their orders easily pick up where they left off. New product categories now available on Diapers.com include books, clothing and shoes.  “We launched Diapers.com to help make life just a little bit easier for busy parents,” said Marc Lore, co-founder, chief executive officer and chairman, Diapers.com. “With the help of today’s leaders in e-Commerce and design, as well as customer feedback, we have further simplified our customers’ shopping experiences while providing our merchandisers with greater opportunities to target products.”