Child’s Play Communications held its first annual Bloggers Brunch last week.  Designed to connect top brands with influential mom bloggers just in time for the holiday shopping season, the brunch attracted two dozen representatives from leading parenting blogs including People.com’s Celebrity Baby Blog, Glamour.com’s Storked! and Parents.com’s GoodyBlog. Guests at the event reach an audience of well over 5 million moms.  “We were thrilled with the turnout, both in terms of bloggers and exhibitors,” said Stephanie Azzarone, president of Child’s Play. “Online media relations is an imperative for any successful communications campaign today. At the Bloggers Brunch, companies had a rare opportunity to meet with and provide in-depth, one-on-one product demonstrations to many of the country’s top online parenting media.”  The event, held at the elegant Williams Club in New York City, consisted of product displays, beauty treatments, raffle prizes, luncheon and ample time for one-on-one meetings between bloggers and exhibitors. Each blogger received product samples, press kits and promotional materials.  Exhibitors included: Disney Publishing, DK Publishing, Elmer’s Products, Fathom Studios, Genius Products, JAKKS-Pacific, Orlando/Orange County Convention & Visitors Bureau, Petite Palate and StainedGlassNYC. Beauty services were provided by Clarins.  Online media relations is a major focus at Child’s Play Communications, which has specialized in connecting brands with moms for 20 years. In addition to the Bloggers Brunch, the agency offers two proprietary services focused on engaging consumers through online and social media: Web Mom Directory, an extensive, exclusive, exhaustively researched compendium of parenting websites, blogs, ezines, podcasts and electronic newsletters; and Team Mom™, the agency’s own team of more than 100 mom bloggers, who have agreed to write about Child’s Play clients’ products and services on an ongoing basis. Together, these services deliver tens of millions of targeted online impressions for Child’s Play clients each year.

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