JOHNSON’S(R) has announced its participation in the launch of “Prematurity Awareness Month” that partners with the March of Dimes to help build awareness of the growing problem of premature birth and raise funds to support the initiatives of the nonprofit organization. JOHNSON’S(R) will carry out a nationwide campaign that donates ten cents to the March of Dimes for every JOHNSON’S(R) Baby product purchased during the months of November and December, up to $100,000. This program comes as part of JOHNSON’S(R) long-standing commitment to provide mothers and babies with the medical care they need to live long, healthy lives.  “Today, 1 in 8 babies is born prematurely, which increases the risk for lifelong medical complications and death,” said Caitlin Pappas, U.S. general manager of JOHNSON’S(R) Baby Care. “It is crucial for us to prevent these tragedies from happening in the first place, which is why we are committed to supporting the March of Dimes in helping to decrease the number of premature births and empower mothers across the nation.”  Beyond the product proceeds throughout November and December 2008, JOHNSON’S(R) will launch a multi-faceted communications campaign that includes direct mail brochures, displays within retailers and Web outreach to over 700,000 moms nationwide. The goal of this campaign is to not only continue in JOHNSON’S(R) philanthropic partnerships, but also to raise funds and elevate consumer engagement that will support the fight against prematurity and increase awareness of the March of Dimes and its mission.

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