Toys”R”Us, Inc. has announced the launch of an enhanced version of its popular U.S. e-commerce site,, with new features and functionality that will provide customers with an exceptional online shopping experience, just in time for the holiday shopping season. The updated site incorporates easy-to-use navigation, all-new applications, including Gift Finder, Online Wish List and Want It Today?, and upgrades to current online tools, such as the online Baby Registry at These enhancements allow shoppers to peruse the best and broadest assortment of toys and baby products with even more convenience and eliminate the guesswork in selecting the right gifts for their loved ones.  “At Toys”R”Us, Inc., we know our customers look to us for our expertise in the toy and baby product categories, and an increasing number of people are using our online store not only to make purchases but to conduct research on products and services available in our stores,” said Michael Scharff, vice president, general manager, e-commerce, Toys”R”Us, U.S. “By simplifying and enhancing the look of our e-commerce site and adding helpful tools, it’s easier than ever for online customers to select and purchase the perfect gifts for their loved ones, quickly locate in-store availability of a desired product, and determine what items they need to prepare for the arrival of a new baby. These advancements provide a seamless online and in-store shopping experience for all of our customers.”