Nielsen Online, a service of The Nielsen Company, has reported that women online ages 25-54 with at least one child are nearly twice as likely as the average Web user to provide frequent advice about Parenting/Family, Non-food Household Products and Beauty/Cosmetics.  Other topics these women frequently provide advice about include: Clothes/Fashion, Food & Beverages, Home Decorating/Interior Design, and Health/Dieting/Exercising.  “We’re seeing women using online avenues like email, online forums and social networking websites to extend a role they’ve long held as information seekers and relationship builders. Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies — this group is nearly 25 percent more likely than average to author a blog,” said Chuck Schilling, research director, agency and media analytics, Nielsen Online. Scholastic.com and BirthdayExpress.com tied for the No. 1 website among this target group while General Mills and The Gap ranked No. 2 and 3. FamilyFun.com rounded out the top five sites.  

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