The Meal Assembly Network, a marketing and promotions agency, launches a sampling promotion this month for Chocolate Turtle Chex Mix. The meal assembly industry, still in its infancy, provides prepared meals to time-starved families looking to put a healthy meal on the table. During the month of September, consumers who visit or order meals from any of 500 participating meal assembly kitchens nationwide, will receive a free Chocolate Turtle Chex Mix sample. Consumers can search www.mealassembly.net for participating meal assembly kitchens in their neighborhood. The promotion runs through September 30 or until the samples are exhausted.  “Chocolate Turtle Chex Mix is a great fit in meal assembly kitchens,” said Andy Potter, founder of the Meal Assembly Network. “The sample can be enjoyed by consumers as a snack while assembling meals in the store, or included in pick-up and delivery orders for those consumers who order pre-assembled meals.”  “We believe this promotion will generate trial with a key demographic for us, busy moms,” said Molly King, marketing manager for General Mills. “We value the benefits this type of promotion brings to our brand.”

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