Chico’s, the exclusively designed, private-branded women’s clothing retailer, has announced an endorsement deal with Debbie Phelps, mother of 14 time gold medalist and swim sensation, Michael Phelps. Prior to her departure for the Summer Games, Debbie Phelps visited her favorite Chico’s boutique in Towson, Maryland to purchase her entire Beijing wardrobe. She spent the week cheering her son to record-breaking gold while wearing Chico’s wrinkle-resistant Travelers Collection, novelty jackets and unique jewelry. Chico’s took notice and approached Debbie about a partnership.  “As an educator, single mother and her son’s biggest champion, Debbie has been an inspiration to us, and to our customers all over the world. We look forward to evolving the wonderful relationship we already have with Debbie,” states Michele Cloutier, Chico’s brand president.

Advertisements